Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, December 11, 2009

Don't be too narrow in your local commercial district/neighborhood marketing...

This card was also available at 5th Street Hardware, and it lists the other locally owned stores in the neighborhood.

I think it's a bit too narrow.

In the old concept of retailing, you had "anchor stores" usually department stores in places like Downtown, and supermarkets in neighborhood commercial districts (also complemented by pharmacies and hardware stores) that attracted day-in, day-out regular customers, in part in response to advertising in the local newspapers by the department stores and supermarkets, who after they shopped at the anchor, in turn shopped in the other stores in the area.

While local independent retailers only want to acknowledge local independent retailers, the fact of the matter is that the biggest anchor they have is the Safeway Supermarket. And they ought to try to leverage the volume of customers going to that market, and the advertising dollars that Safeway spends to get people to that store and the area...

So put Safeway on the map, and don't feel too bad about it, leverage their investments to draw more people to you and the other places in the neighborhood...


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