Oakland, California TV story about the gall of automobiles in bus stops being targeted for traffic enforcement
Granted, advertising by local automobile dealerships is the largest source of advertising for local television stations....
See the CBS-TV 5 story here.
See the Bloomberg News story, "Airwaves Feature Pawn Shops, Surgeons as Auto Ads Sag" about the impact on local tv stations and broadcasting companies (many of which have declared quarterly losses) from a 20% drop in automobile advertising. From the article:
In the first quarter of 2009, U.S. advertising spending by automotive companies on local stations plunged to $334.8 million from $698.6 million a year earlier, the Television Bureau of Advertising reported in June. Auto ad spending on local TV fell to $2.93 billion last year from $3.65 billion in 2007, according to the Television Bureau. Auto is the largest advertising category in local TV, the bureau said.
Sadly, I don't think we can look to the bicycle and transit industries as potential replacement sources of advertising revenues for these stations.
Labels: car culture and automobility, parking and curbside management, public space management, transit
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