Anaheim, hotels agree to divert some tourism funds toward workforce housing
Tourism taxes of various sorts, on hotel room rentals, rental cars, restaurant meals, etc., are collected and depending on the locality, in their entirety are used to promote tourism, may contribute to a community's general fund, and in some exceptional and creative uses, to support a multi-faceted approach to the tourism economy and its local effects, one of which is the increased price of housing, making it much harder for workers to live close by.
Anaheim is a leader in allowing tourism taxes to be used for housing ("Anaheim, hotels agree to divert some tourism funds toward workforce housing," Orange County Register).
By contrast the State of Utah stated that Grant County's use of the tourism tax revenue stream to support tourism support services like salaries for trail ambassadors is unsupportable ("County eyes $1M in reimbursements to resolve tourism tax dispute," Times-Independent).
The tax, collected from overnight visitors at hotels, campgrounds and vacation rentals, is used to promote tourism, support recreation and film production, fund convention meeting rooms and museums and help manage the impacts of tourism on local communities.
A significant portion of the proposed corrections involves the Moab Trail Ambassador Program. Operated by Grand County Active Transportation and Trails (GCATT), the program stations seasonal staff at popular recreation sites to educate visitors, distribute supplies, monitor trail conditions and promote responsible trail use.
... In a 2024 audit, the state auditor’s office found multiple issues with Grand County’s use of tourism tax funds — including the use of TRT promotion funds to pay Trail Ambassador salaries in 2021 and 2022. The office said the ambassadors’ work, which they reduced to “providing water and encouraging tourists to stay on trails” as mitigation rather than promotion and said their salaries should have come from the mitigation category instead.
To me it indicates the regulations around the use of the tourism tax revenue stream are flawed. But intriguing over the difference between "promotion" and "mitigation."
Labels: destination management, tourism marketing, tourism planning, tourism tax revenue stream


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