Speaking of Toronto

The opening page of the City's website organizes information into four categories:

1. Living in Toronto.
2. Doing Business in Toronto.
3. Visiting Toronto.
4. Accessing City Hall.

I think that pretty much covers it. It's a simple and clean information architecture organizing structure.

2. Check out their "Five Point Clean and Beautiful City Action Plan" including this nice bus shelter ad from the City's "Keep Toronto Clean" campaign. Click here for the full Action Plan.

3. And the "Doors Open Toronto" campaign (they do something similar in Scotland) would be a useful complement to the WalkingTown DC program held recently by CulturalTourismDC as a way to strengthen the focus on the local history of Washington as opposed to the National Experience of the "Federal City." (More about this, marketing the local cultural heritage experience vis-a-vis the National Experience, later.)