Out-of-Home Promotion Resources-Ideas

Pershing Square in Manhattan, site of a major "Out of Home" campaign by British Airways.

Places like Manhattan abound with advertising in public places. I am of two minds about this. What is overkill and a wrecking of spaces, and what is a good way to reach people, add vitality and interest to the street, and raise money for organizations like Main Street programs?

This article from Media Life, "Your client lunching at an outdoor cafe--Alfresco: Messages on umbrellas and signage," is a pretty good introduction to the practice. So is the Great Outdoor Network website.

Coffee sleeve marketing. For more info, check out "Your jive on a cuppa joe: Hands-on experience with coffee sleeve messages."

I've always thought that coffee sleeves provide great advocacy promotion opportunities.

Same with table tents in local restaurants in Main Street districts and in cafeterias of local institutions such as hospitals, schools, and colleges.

This campaign, "Water: Use it Wisely" has lots of great examples of "Out of Home" advocacy media--including this table tent. But table tents can be simple, and with widespread availability of color printers and desktop publishing software, most any community organization has the means to do this.

Nonprofit organizations can even get free color laser printers, if they can commit to printing a great deal of color copies over the course of a year. They get you on the supplies. But still, it can be cheaper than paying for printing. And as the Xerox ads say, you can get a 30% or more lift in response, which justifies the somewhat increased costs. Check out http://www.freeprinters.com/index.php for more information.