Extending Macy's National Brand

JULY 28, 2005 -- Federated Department Stores Inc., Cincinnati, announced today that it plans to convert around 330 department stores nationwide to the Macy's brand in 2006. The company will convert regional department stores that it will acquire upon completion of its pending merger with The May Department Stores Co., St. Louis. Overall, 10 May brands will be renamed Macy's, including Filene's, Hecht's and Kaufmann's. A decision regarding the Marshall Field's name has not been reached, and the Lord & Taylor's brand will not be converted. The company has identified 68 duplicate locations that it plans to divest upon completion of the merger. The remaining stores will include employees from both Federated and May locations.