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Tuesday, March 18, 2008

Maybe I was wrong about Walgreens

the drugstore chain that is entering the DC market. After all, I thought that with 51 CVS stores, and 5-7 Rite Aids, that DC is reasonably well-covered with pharmacy-based convenience stores.

But Walgreens is adding clothing, see "Walgreens shifts self-promotion" from the Chicago Tribune.

And since most of our neighborhoods don't have clothing stores any more...

From the article:

Next time you run into Walgreens to pick up a prescription, cotton balls or a gallon of milk, you may find yourself tossing a pair of yoga pants or a hoodie in your shopping basket too. The nation's largest drugstore chain is stepping into the fickle world of fashion. Walgreen Co. is set to introduce a clothing line, called Casual Gear, to most of its 6,000 stores on April 1. ...

The collection of cotton capris, sweat pants, quilted vests and T-shirts for men and women, will be priced at $7 to $15.

While two-thirds of Walgreens sales come from prescription drugs, sold at counters in the back of the stores, the big margins are in selling "front-of-the-store" general merchandise that the company develops itself, products known as private label. The strategy is similar to what grocery stores and department stores have been doing for years: make more in-house brands and profits will follow.

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