(Flickr photo by james4765 .)
According to "As the Wheel Turns, Ratings Spike for GRTC TV" from Style Weekly, the Richmond area transit service sponsors a well viewed television show on the local NBC station. Seems like something that should be done in the DC region... From the article:
“Life in Motion” runs from 12:30 to 1 p.m. the first Thursday of the month on NBC 12 and has trounced the competition. Only “The Young and the Restless” had more network viewers in the Richmond-Petersburg metro area during February’s broadcast. It beat out “Family Feud,” “The Tyra Banks Show” and “Jeopardy! 2.”
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