Cool marketing of Lucozade Energy drink in London will provide a free ride on the London Underground

Grey Advertising's repositioning marketing campaign for the Lucozade Energy drink includes a fair amount of transit system focused initiatives at various stations in London.

Next week, they will be handing out free bottles of the drink at the Oxford Circus station. 

Each bottle has a chip affixed to the bottom enabling one free round trip ride on the London Underground. 

Pretty cool.

-- "Get a free ride on the London Underground next week- and a free Lucozade," Your Local Guardian