MTA Baltimore running online ads promoting the BaltimoreLink service

I mentioned Baltimore's reconfiguration of its bus network earlier in the week ("Thinking systematically about bus transit service improvements"). While online today I noticed a clickable ad (obviously generated by cookies, since the website I was looking at was for an Indiana newspaper).

When you click on it, it takes you to a website, which while not graphically forward, provides you with information about new routes, by asking you to enter the number of the route you used to ride. 

There are at least two versions of the ad.  I didn't get a screenshot of the version that more directly uses the Baltimore CityLink name and logo.

When I worked for Baltimore County's Office of Planning, until I got "my Baltimore bike," I used to ride the bus up Greenmount Avenue/York Road to Towson for work. The line had the 48 QuickBus limited stop route (once we made the trip in 19 minutes!) and the 8 local route.

According to the website, it's now the CityLink Red route.