Similarly there was an Uber commercial, promoting driving for the firm to make extra money. In the past, I've received direct marketing promotions from Uber mostly but also Lyft, pushing driving for them.
But this is the first time I noticed a tv commercial, although according to the iSpot television commercial website, Uber has a number of different tv commercials. This is the one I saw today, although its production dates to 2016.
I do think if drivers were making money, they'd have better retention, and wouldn't need to advertise so much for drivers.
You should read this:
ReplyDeletehttp://www.newyorker.com/magazine/2017/05/15/is-the-gig-economy-working
-EE
Great article. I am embarrassed that I didn't know of some of the work cited in it, e.g., the book by Jacob Hacker.
ReplyDeleteI've been thinking about this for a couple years (long after Hacker), recognizing that when for so many work and therefore their financial situation is so unstable, you need a foundation of basic supports, which includes insurance, work protections, etc.