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Monday, February 01, 2021

"You are traffic" campaign

I write from time to time about public communications and marketing campaigns about traffic and traffic safety ("Safe driving: April is National Distracted Driving Awareness Month").  Mostly, I find such programs too perfunctory, but there are some outliers, really good approaches and campaigns.


I consider myself fortunate to have lived in a couple places--Ann Arbor and Washington, DC--where it is possible to live in a manner where owning a car isn't required as the dominant land use and transportation planning paradigm in the US is based on automobile-dependence.  (A few other cities--Boston, the core in Chicago and Philadephia, some small cities in New Jersey like Hoboken and Jersey City, etc.--also make it possible to live a sustainable mobility centric lifestyle.)

I only heard about the "You are the traffic" billboards and posters recently (""You’re Not in Traffic, You Are Traffic."," Tree Hugger).

Translink Northern Ireland Railways




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