Grand Central Station in Chicago was constructed by the Baltimore & Ohio Railroad and then acquired by Chesapeake & Ohio Railroad when they bought B&O. It was built in the late 1800s and demolished in 1971. I had never heard of it, but happened to come across some images today when I was doing a search for something else.
Not only did the station have a great campanile/clock tower, it had great and large neon signage for the railroad, and a huge marketing billboard that was frequently updated.
I argue that today's transit systems should do similar kinds of marketing. Other favorites include
Denver, both signage and architectural lighting.
King Street Station, Seattle
Portland's "Go By Train" sign has been the inspiration for other mobility marketing signage in the city
Flickr photo by James House.
Salt Lake's Union Pacific and Denver & Rio Grande Western Railroad stations had great signage, which is still extant, even though the buildings no longer function as railroad stations.
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