Valley Regional Transit (Boise): Pollution Solution marketing thrust | Transit is/as the Pollution Solution

The transit agency in Boise is positioning its ongoing shift to electric buses as the "Pollution Solution" although this is more about the switch to electricity from diesel.

 

But I think that the idea of transit as "the" "Pollution Solution" vis a vis motor vehicles and the reality that most trips are of one person is a great marketing positioning regardless of the fuel source.

-- Great cartoon-based brochure, Pollution Solution, Valley Regional Transit