I think UTA does a lot of good marketing with pop up ads, billboards, and other promotions, along with how for certain kinds of events (not all, not sure how it comes about), a ticket qualifies as a ticket to ride transit, including the commuter railroad.
The Rider's License is an all summer transit pass for youth. This was a pop up ad in an online newspaper article.
But I really like the concept of a transit rider's license, as opposed to a driver's license for cars.
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