There are all kinds of niches in tourism marketing

Bloomberg News reports that "South African Shark Tourism Booms After Cape Town Attack" According to the article: "South African medical student Henri Murray was spear fishing off the coast of Cape Town, the counnewspaper stories across the country suggesting sharks have started targeting bathers, just like in the Jaws movie in 1975. It's also fueling a niche industry in South Africa, where British and German tourists line up to see the predators close up. ``When there is an attack, we get even more people phoning,'' said Kim MacLean, who has run shark diving trips near Cape Town since 1992, in an interview. ``It seems to boost interest.''


Also see "South Africa shark victim 'knew it was his time'"


Cage diving operators deny their shark feeding stunts have made South Africa's popular coastal waters unsafe for tourists and locals.

Maybe we have the opportunity to be more creative than I thought in marketing local history.