Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, August 19, 2005

Charlottesville Tourism Website is laid out very well

Downtown Mall, Summer--Charlottesville, VirginiaDowntown Pedestrian Mall, Charlottesville, Virginia. Photos from the Charlottesville Albemarle Convention and Visitors Bureau.

The website landing page is a good model of laying out easy navigation by interest (segmentation), without cluttering.

Also, check out the "So Very Virginia" passport program. People who go to six different places listed on the downloadable passport can redeem the passport for a free tee-shirt. This kind of promotion can be adapted to promote the local cultural heritage story, which is rich and interesting, but at times diverges greatly from the National story that people most associate with Washington, DC.

Downtown Pedestrian Mall, Charlottesville, Virginia


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