A solution for empty storefront windows

Media Life is an online media publication. I try to look at it every couple weeks specifically for its "out-of-home" feature. This week's issue has a fabulous article, of course, it's easier to make work in NYC, where the pedestrian counts are absolutely the highest in North America, but certainly we can learn from it. The article, "Your client vogueing on the avenue: Ads on vinyl film covering windows," is worth reading, and it's a much more visual reworking of the Main Street for lease signs first created in Port Huron, saying:

This space isn't empty, it's full of opportunity

Chris Johansen of Market Knowledge does another version of this (although I don't have an image).

From the article:

Starting Aug. 1, foot and vehicle traffic traveling through New York's Chelsea neighborhood had something new to look at: life-size ads for “Sex and the City” filling the windows of vacant retail space. An urban signage program has taken a step beyond plastering posters on empty windows to create giant, street-level billboards. To find out how to get your client’s message on the streets, at consumers’ eye level, read on.

Before photo, space inactive and vacant.

After. Still vacant but a lot more active visually. All photos courtesy InWindowOutdoor.