Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Saturday, November 26, 2005

Kid-Made Ads Touting Healthy Foods Appearing in King County (Seattle) Metro Buses

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This article "Kids put nutrition in picture with bus ads touting healthy foods," discusses a program which is a good example of engaging children in meaningful ways in learning and in promoting healthful eating, and utilizing public places (transit) to promote socially-beneficial messages. From the website:

After learning about how companies get our attention through vivid advertising, area students wondered if it would be possible to make their own "ads" featuring artwork promoting fresh fruit and vegetables public in their neighborhoods. This month 120 of these student-created ads have been made into interior bus billboards in King County Metro buses. Three different language versions of the ad are appearing, including Spanish, Vietnamese, and Cambodian.

Sponsored by Washington State University Extension Food$ense Program through a grant from the King County STEPS to a Healthier US, the Healthy Foods In Motion Ads will run for at least two months in conjunction with ongoing health and nutrition and gardening education curriculum in the schools developed by WSU King County Extension’s innovative CHANGE (Cultivating Health and Nutrition Through Gardening Education) program.

seattlepi.com Photo Journal.jpgPaul Joseph Brown / Seattle Post-Intelligencer. Teacher Trina Anderson with Thorndyke Elementary fourth-graders Alexus Maline, Matthew Balbuene and Eunica Serafica display a poster produced for the Healthy Food in Motion campaign.

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