College students can ride NJ Transit free until Sunday

Transit information in the lobby of the Portland State University Library. Click here for PSU transit pass info.

For awhile, I've been meaning to write about transit-promotion programs where students can get discounted transit passes as part of their student fee. Sometimes the student id card functions as the transit pass. New Jersey has a promotion program this week that encourages "sampling" of the transit system. From the article:

To beef up ridership and attract younger customers, NJ Transit will allow New Jersey college and postsecondary students to ride for free today through Sunday. "By giving them an opportunity to ride our buses, trains, and light-rail lines for free, we are cultivating new customers during their college years and beyond," said Lynn Bowersox, NJ Transit's assistant executive director.

Students first must go to the agency's Web site and fill out a survey. They will receive an e-mail coupon, which must be presented onboard with student ID. The agency also is trumpeting its Student Pass program, which offers full-time students at New Jersey's institutions of higher learning a 25 percent ticket discount.

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