More bleeding edge marketing ideas from Media Life

Elevator ad, Florida, targeting spring break college students.

Media Life is an online media-marketing publication. I pay attention to it for its weekly "Out-of-Home" column, which usually has an interesting story on new ideas in out-of-home marketing. OOH ranges from ads on bus shelters to billboards to other way more imaginative programs. (I know this seems contradictory since I complain about the "commodification of authenticity," but face it, we live in a world permeated by advertising and marketing.)

Today's article, "Your client chilling on spring break: Putting ad messages in hotels where the kids stay," is typical and provocative.

Imagine a "local history promotion program" in DC hotels, promoting not the "national cultural heritage experience," but the local one?

Local history pillowcases, ads for local history venues on elevator doors, etc.

Index Keywords: tourism