Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Wednesday, June 28, 2006

Baltimore: tourism (slogan) revisited

Banner ad, Baltimore Summer Tourism Promotion, 2006
As you may recall, I was somewhat derisive of Baltimore's new tourism promotion slogan, "Baltimore, Get it on it," even though I think the associated logo is okay. See this previous blog entry, although now I feel guilty about the headline [More (pathetic?) city branding efforts... (Baltimore).]

However, I must make it clear that Baltimore, regardless of the slogan, does great tourism marketing. Right now, they seem to be the primary banner headline advertiser on Yahoogroups.

Click through to Baltimore Summer and you'll be impressed with the webpage that greets you. It's well laid out, lists major attractions, offers up to $150 in coupons, calls your attention to an e-newsletter you can sign up for and enter a contest for a free weekend.
Baltimore Summer Tourism Promotion, 2006
It's topnotch, truly.

By comparison, our own Washington tourism promotion webpage is unompetitive.

And this listing of assets is a great way to organize our own thinking about how to present our "local" tourism resources vis-a-vis the "national-federal" tourism resources.
Baltimore Summer Tourism Promotion, 2006

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