Baltimore: tourism (slogan) revisited

As you may recall, I was somewhat derisive of Baltimore's new tourism promotion slogan, "Baltimore, Get it on it," even though I think the associated logo is okay. See this previous blog entry, although now I feel guilty about the headline [More (pathetic?) city branding efforts... (Baltimore).]

However, I must make it clear that Baltimore, regardless of the slogan, does great tourism marketing. Right now, they seem to be the primary banner headline advertiser on Yahoogroups.

Click through to Baltimore Summer and you'll be impressed with the webpage that greets you. It's well laid out, lists major attractions, offers up to $150 in coupons, calls your attention to an e-newsletter you can sign up for and enter a contest for a free weekend.

It's topnotch, truly.

By comparison, our own Washington tourism promotion webpage is unompetitive.

And this listing of assets is a great way to organize our own thinking about how to present our "local" tourism resources vis-a-vis the "national-federal" tourism resources.


Index Keywords: tourism