Eat breakfast at school

Ad from a bus shelter in Brookland.

I know what they are trying to do here, use an image that can be interpreted as a person who is white, black, or Hispanic, getting the most image bang for the buck.

But since the vast majority of the DC school population is African-American, and because this looks more like an ad for Kellogg's cereal, will people look at and read the ad and act on it?

I might have used an image of children in a school cafeteria having fun? More like this, but in the cafeteria, and how about with the Mayor and the School Superintendent (and maybe people from the School Board but then it gets to be too many adults)?
Mayor Williams visited Peabody Early Childhood Center in Northeast, where he greeted students as they began their first day of school. Peabody is known as the "gateway" to the Capitol Hill Cluster School. (2005). Photo by Lateef Mangam, official photographer for Mayor Williams.

Here's a way to start working together and assist the children directly.

And the other also gets to my point that agency heads (and of course elected officials) need to be more active in thinking about their public communications programs if they want to be successful in achieving their vision, programs, and objectives.
Mayor Bloomberg walking across the Brooklyn Bridge during a transit strike. AP photo by Dima Gavrysh.
Mayor Bloomberg on the subway. He rides it all the time. Newsday photo.

Index Keywords: education