DJ Nicoline and making biking sexy
This is a photo from the Copenhagen Cycle Chic blog, featuring an attractive local dj promoting bicycling. Just think of how television ads for cars push our buttons about luxury, speed, power and attractiveness. We need to do the same for walking and bicycling.
Car ads have traveled a different road from this Studebaker ad. Also see this very old blog entry, "Making Transit Sexy," about the "Rides in the City" section of the Arlington Commuter Page website.
Labels: bicycling, consumer culture, transportation planning
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