Branding and identity systems as part of program delivery in urban revitalization programs

Branding and identity systems as part of program delivery in urban revitalization programs
Originally uploaded by rllayman

Takoma Park, Maryland has created this logo as part of their effort focused on the revitalization of New Hampshire Avenue. I think it's a great branding example. While I don't know if they follow my five tenets of what I am calling Action Planning:

1. Design Method over Rational Planning
2. Social Marketing
3. Integrated Program Delivery System
4. Packaged through Branding & Identity Systems
5. Civic Engagement & Democracy at the foundation = citizen at the center.

In any event, of all the municipalities in the region, other than Arlington County examples such as with WalkArlington and BikeArlington, it's literally one of the only good examples of developing a professional brand identity by a municipality.

Design methodology.