Capital City/Florida Market is now being actively marketed ... as Union Market

As mentioned in a previous post on the Capital City Market blog, the lead developer of the Market area, a company that owns a number of shopping centers, hired a person who had worked for Jose Andres to execute a promotion strategy. Obviously, Edens & Avant was already on the case.

This flyer was on the case at Litteris, and it promotes an ice cream related street event at the Market. You can see from the flyer that there is both a logo for the Market, and a tagline, "foodie paradise."

This likely means that the market will be "saved" given that E&A (and their partner, J Street Development, which brought E&A into the deal) is better financed than the Sang Choi interests that were favored in master development agreement that was awarded to them by the DC City Council (through Vincent Orange et al.), even though at one time, Apollo Development was involved with them and they are a company owned by Carl Icahn so they should have had lots of dough. I guess they weren't really committed, after all the company isn't involved in other DC projects.

Maybe this means that those of us who fought the City Council legislation and the Sang Oh Choi interests focused on complete redevelopment have won?

Ironically, this puts further pressure on Eastern Market, which doesn't have a consistent message, positioning, and marketing program.

(And we need to change the signage we made too? And maybe we could be the first wayfinding signmakers to add a Smartphone reader tag...?)