Guess Corp. to Launch Members-Only Convenience Stores GP Club will cater to ultra-affluent clientele.
Is an article in Convenience Store News. Frankly, it reads like an April Fool's Day story. From the article:
The Guess Corp. is taking its efforts to open a chain of upscale convenience store and gas stations to a new level. ... the company will launch a chain of ultra-luxury gas/convenience stores as country clubs with memberships required. This chain, which will fall under the company's petroleum unit Guess Petroleum Ltd., will be known as GP Club.It definitely takes the "pro golf shop" typical of country clubs to a new level.
According to The Guess Corp., GP Club will be the ultra-luxury brand for the ultra-affluent, while GP Express is the company's luxury brand for affluent consumers. GP Club will feature mansion-style designed buildings with a separate area of fueling.
The GP Club will serve consumers who have applied for and become members. Households with a net worth exceeding $50 million will be the clientele for these units, the company added.
Upon arrival, members will be greeted by a valet and a concierge/doorman will assist them upon entering the building. While they shop, dine, meet or relax, their vehicles will receive full fueling and hand-washed and waxed to perfection.
There will also be an on-site swimming pool and water park for members.
Note that the CSP News publication is more skeptical of the company behind the project.
Anyway, we have to realize that the petroleum-centric lifestyle and worldview isn't going away and that a sustainable mobility-centric lifestyle is merely one, not the only, way to live.
The difference these days is that there is greater recognition in some quarters around market segmentation between urban and suburban and town and exurban ways of living and the concomitant mobility choices that support respective living arrangements and community spatial patterns.