Free water at the Downtown Salt Lake Farmers Market

Downtown Salt Lake City Saturday Farmers Market provides free water, which makes sense in a hot climate. They are smart in having procured "a water sponsor""

This market is run by the Downtown Alliance, the business improvement district in Salt Lake City. In my opinion it's one of the best outdoor farmers markets in the U.S. The Downtown Alliance, which also runs the GreenBike bike sharing program, is particularly good at breaking out event or program activities so that they can bring in sponsors to help defray the cost. For example, with the bike share program, a local health system is the "helmet sponsor" and provides free bike helmets to new members.