'Location, Location, Location' Is Dead: Georgetown, Texas to Host Destination Business Workshops

From Yahoonews (I've been itching to attend the "Destination Business" Workshop trainings but it just hasn't worked out with my schedule--if people are interested in helping me bring them to the DC area, let me know)
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Georgetown, Texas is the site of three days of "Destination Business" workshops, presented by marketing consultant Jon Schallert. The workshops will focus on helping business owners reinvent themselves into "consumer destinations," and assisting civic leaders on changing their communities' retail marketplaces.

Schallert is nationally known for teaching independent business owners his "Destination Business Strategies" that allow any small business to compete with superstores like Wal-Mart or Home Depot. According to Schallert, any retail or service business can become a consumer destination that attracts customers from great distances, even hundreds of miles away, past larger competitors. Many cities and towns sponsor business owners to attend Schallert's workshops, knowing businesses that attract consumers from outside their demographic areas positively impact their local economies.

According to Schallert, a typical business draws customers from its immediate 15-minute marketplace. "When owners learn my 14-steps to become a consumer destination, they increase their sales and customer traffic, and these steps work in large cities and small rural towns," says Schallert. "The words: 'Location, location, location' don't apply to a destination business."

Schallert's workshops will be presented in three consecutive days:

Tuesday, October 4: Schallert's 90-minute introduction to creating a destination business: "Increasing Your Sales with Destination Business Marketing."

Wednesday, October 5: "Destination Creation Workshop," focusing on retail recruitment, business retention, and turning an entire marketplace into a retail destination. This all day workshop is for government leaders, downtown development professionals, economic development directors, and chamber of commerce members.

Thursday, October 6: "Change the Business You Own Into the Business You Want: The Powerful, Painless, No-Excuse Method Using Destination Business Reinvention." "In this workshop, attendees learn how to draw customers from hundreds of miles away, compete with any size competitor, and grow their sales, despite their local economies," says Schallert.

Workshop costs, session times, and registration are available at: http://www.jonschallert.com/ , or 352-383-9579.