The Bush Administration and their resolve on energy conservation

The Energy Hog is energy efficiency's new arch-villain. Credit: Tracy Locke. See the DOE press release "DOE Launches "Energy Hog" Energy Efficiency Campaign " for more information.

Note the lack of a "call to action." See "Running Scared: We're Too Frightened to Deal with the Real Issues in Adolescent Substance Abuse," about why the "Just Say No To Drugs" campaign had little impact. Also see this description of social marketing.