Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Sunday, November 13, 2005

Philadelphia's Transit All-Stars (Transit marketing)

philly1SEPTA workers and their Philadelphia thoughts are featured in a line of SEPTA trading cards released this week. Another line is due out in winter.

In "Bubble gum not included; SEPTA's new line: Trading cards," the Philadelphia Inquirer reports on the use of traditing cards as a way to promote transit and transit workers.

I want a trading card of the WMATA station attendant working at Gallery Place on Saturday November 5th, at about 12:30 p.m., who was singularly unhelpful and argumentative when I was trying to find the location of the Gallery Place elevator so I could come on, within the rules, with my bicycle...

From the article:

The campaign, which includes television and bus ads, started Oct. 10 but was put on pause during the strike. The 50,000 trading cards came out this week, and a second set, with a new batch of brotherly love, arrives in winter. The cards come with the purchase of a token or a rail pass, and they include a 10 percent discount at some Reading Terminal Market vendors, said Rich DiLullo, SEPTA director of marketing and advertising. "It expresses the fact that SEPTA is the thread that binds the fabric of the region together," he said. "We're proud of our employees and think they do a fantastic job and want to bring them to the light of the public."


Post a Comment

<< Home