I ♥ Metro Rapid

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Originally uploaded by 2-point-1.

I'm having an e-conversation with someone about transit marketing, and I came across this flickr photo, showing a campaign for the Metro Rapid bus service in Los Angeles.

One of the things I'd like to work out in the context of someday doing a rewrite of the textbook Marketing Public Transit is getting transit systems to share ad development in a more co-operative fashion.

Should each transit system pay to develop all of its own ads-ad campaigns? Great ads can be reused/modified by other systems. Reducing costs, and helping to strengthen transit marketing overall.

More than 20 years ago, I came across the guerilla marketing books by Jay Conrad Levinson. If you do marketing of any sort, they are worth picking up and reading, for a different perspective.

It's why I'm big on out-of-home marketing (there are always great ideas for this at the Media Life e-magazine website. Such as festivals, office building lobbies, in high-pedestrian count locations (e.g., Connecticut and K Streets NW).

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