Quote of the day (gambling)
From "Making Cities Work: Detroit" by Dedjan Sujic:
Not all the projects to regenerate Detroit have been successful - an ambitious effort to turn it into a gambling city has provided three giant casinos, but also led to a dramatic increase in personal bankruptcy in Michigan.
Speaking of identity, also see this article from Brand Channel, "Las Vegas Cashes In." From the article:
One of the most common killers of an engaging community slogan or motto is the community itself. Too close to the product, the community forgets that it is aiming to create a perception for others and not an affirmation about how it perceives itself. Think a Vegas resident has any interest in being told that everything happening in his home stays in his home?
Especially your money...
Index Keywords: gaming
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