Marketing transit

I have written before that bus shelters should be considered a primary marketing point for transit. In terms of the quality of the infrastructure, as an information distribution point for stop-specific information, as well as an information place about transit more generally because even if people don't use the stop, they walk by it, and can learn about the system.

Pittsburgh's Port Authority transit system does this one better by doing a particularly good job of making the buses rolling billboards that promote transit use. They have many such messages. I have only photographed a few thus far. But compare this to the typical graphic identity of the average bus system.


Index Keywords: transit