Radio and promoting independent retailers

More more than ten years (from back when I did television production) I've had a couple tv show ideas that I have never tried to pitch to Newschannel 8, two 1/2 hour shows on regional travel and destinations, and food, agriculture and restaurants.

Today's e-newsletter on the book sales trade, Shelf Awareness, has this short about bookstore in Louisiana that sponsors a book/reading show on a local AM radio station. Yes, CSPAN does books, but this is something that independent retailers could do in larger markets. Just like there tends to be one or two "NewsTalk" radio stations, there could be a station that focuses on NewsTalk around independent retail.

From Shelf Awareness:

The Book Report, the weekly AM radio book-related show organized by Windows a bookshop, Monroe, La., will feature two author interviews on today's show whose theme is children's books.

Marla Frazee, author and illustrator of Santa Claus the World's Number One Toy Expert (Harcourt), Roller Coaster (Harcourt), Walk On: A Guide for Babies of All Ages (Harcourt) and many other children's books.

Terri Hoover Dunham, author of The Legend of Papa Noel (Sleeping Bear Press) and P Is for Pelican (Sleeping Bear Press). The show airs at 8 a.m. Central Time and can be heard live at The Book Report; the archived edition will be posted this afternoon.

Maybe I need to revisit those old tv show ideas...

Index Keywords: retail; media-marketing