"Direct" marketing about safely crossing train tracks

The New York region's MTA has released a video about railroad crossings and safety. It's pretty graphic, indirectly showing the death of someone who "didn't look both ways."

There is more about this video and the campaign in this article, "New York MTA Hopes Graphic Video Boosts Safety and Cut Deaths" from the New York Daily News.

I am a big fan of being direct in marketing.
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Note that blogger mangled this post, and so the link to the DN story was mangled.
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