Consumers to Spend $14 Billion for Easter

Marshmellow Easter Bunny with Easter Eggs
Originally uploaded by Mormegil.

From the Center for Media Research:

According to NRF's 2007 Easter Consumer Intentions and Actions Survey. 79.5% of shoppers are planning to celebrate Easter and are expected to spend an average of $135.07, up 11 percent from last year's $121.72 per person. Total holiday spending is estimated to reach $14.37 billion.
Spending is expected to increase across the board, with the average shopper planning to spend:

• $26.03 on a new spring outfit and
• $37.56 on food for their Easter meal
• $18.53 for candy
• $20.61 on gifts
• $9.63 for flowers
• $7.63 on decorations

NRF President and CEO Tracy Mullin, says "Easter is a critical time for apparel retailers... looking to the warmer weather to help stimulate the sale of spring apparel."