Why are you driving (here)?

Missouri DOT has a major roadway project going, and makes a pointed suggestion that drivers should use other routes. Clearly the car-centric writer for the Pitch in Kansas City doesn't appreciate the directness. See "MoDOT Sign Does Little to Curb Road Rage."

I think this suggests a fruitful direction for pro-transit advertising.

From the article:

They didn't put up a nice image of a friendly guy in a hard hat asking motorists to be patient while their tax dollars are at work. Nope, they suggest anyone who dares to tread near the old Paseo Bridge is, well, pretty darn stupid. So, when you're chugging along at 10 miles-per-hour cursing the construction, try to swallow your road rage by chewing on this little mockery from MoDOT.