My sentiments exactly

In "The Bad News About Green Architecture " Newsweek architecture critic Cathleen McGuigan criticizes green architecture for missing the point. From the article:

Achieving real sustainability is much more complicated than the publicity suggests. ...

When it comes to green, people don't want to hear that size matters. We keep building not just bigger entertainment complexes but bigger houses. "Green McMansion" is one of my favorite oxymorons. Currently the average new house is 2,500 square feet, up 1.5 percent in size from last year—though the shock of this winter's fuel bills may finally slow the trend. Building green houses—or at least advertising them as green—is on the rise, though there are no national standards about what constitutes a green home. People are attracted to sustainable houses partly as a cool novelty, when in fact green dwellings have been around for eons. Think of igloos, tepees or yurts—they took advantage of readily available local materials and were designed to suit their specific environments. Shelters around the world tend to be situated to benefit from the sun in the winter or to shield their inhabitants from chilling winds. But we forgot those basic principles when we plunked down every possible style of house into our sprawling American suburbs.