Really good article on tourism marketing

Was in last week's Baltimore City Paper, "Happy?: Baltimore's latest tourism campaign rekindles the city's ongoing branding issues."

One of the best I've read in the popular press, the story covers the topic very thoroughly in a limited amount of space and makes an interesting distinction about how destination marketing organizations have to market to outside audiences, but the inside audience is the most judgmental about the campaigns.

Prnewsfoto/Visit Baltimore, Diane Bondareff

More than 250 people set a new world record for the largest human smiley face in the Inner Harbor May 13 to help launch visit Baltimore's "Find Your Happy Place" campaign.