Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Friday, March 04, 2011

Marketing housing through transit access

I was shocked to see Ryan Homes' ads for a development in Brunswick, Maryland featuring an image of the MARC train. The ad is honest in pointing out that the location is about 60 miles from Baltimore or Washington. But the train service goes directly to DC. There isn't passenger train service directly to Baltimore.
Ryan Homes ad touting access to MARC commuter trains, Express 3/3/2011
And while it has probably taken the Washington Post a few decades to figure out the necessity of it, they are doing "house ads" promoting the ability to do ad searches for apartments with transit access as the primary criterion.
Express/Washington Post ad linking apartment searches to subway access
If you remember Post real estate sections from the 1980s-2007 or so, they were mostly full of ads for single family residential housing developments.

Both ads are from the Express, but I have seen similar ads promoting the apartment/transit search feature in the Washington Post also.

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