Amazing new report on transit marketing

From Here to There: A creative guide to making public transport the way to go from EMBARQ: The World Resources Institute Center for Sustainable Transport, is discussed in this post, "Increasing Public Transport Use with Smart Campaigns," from the American Society of Landscape Architects blog, The Dirt: Connecting the Built and Natural Environments.

Here is the table of contents from the well illustrated report:

- Introduction: A competitive marketplace
- Brand and identity
- Internal communication
- User education
- User information systems
- Marketing campaigns
- Public relations and external communications
- User feedback systems
- Online engagement

Frankly, this definitive guide provides a great framework for organizing and implementing what I call the action planning process.