Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Saturday, July 02, 2011

Amazing new report on transit marketing

From Here to There: A creative guide to making public transport the way to go from EMBARQ: The World Resources Institute Center for Sustainable Transport, is discussed in this post, "Increasing Public Transport Use with Smart Campaigns," from the American Society of Landscape Architects blog, The Dirt: Connecting the Built and Natural Environments.

Here is the table of contents from the well illustrated report:

- Introduction: A competitive marketplace
- Brand and identity
- Internal communication
- User education
- User information systems
- Marketing campaigns
- Public relations and external communications
- User feedback systems
- Online engagement

Frankly, this definitive guide provides a great framework for organizing and implementing what I call the action planning process.
Slide, action planning as systems integration

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