While "crushing" is relative, Norfolk light rail ridership is 50% higher than predicted
See " Six months since launch, Norfolk light rail is crushing predictions" from the Norfolk Virginian-Pilot. Note that that the light rail is still lightly used, compared to bigger communities, with about 4,650 daily riders.
The article discusses how people are changing their behaviors in terms of where they decide to live, how many cars they own, and how to get the work. It also mentions that the transit authority has agreements (called GoPass365) with 13 businesses and institutions, including Norfolk Southern Railroad and Old Dominion University, where the organizations pay a flat fee, depending on the number of employees or students, to ride the transit system for no additional charge. For colleges and universities, the price is $6.50 per employee and student.