why Clarksburg, Maryland doesn't have a town center
Not enough population. See "After nearly 20 years, future of Clarksburg Town Center plan may be at a crossroads" from the Washington Post. From the article:
Residents — the approximately 2,300 in the Town Center and 11,000 in surrounding Clarksburg developments — are left to do much of their shopping in Damascus, Urbana or Germantown. The rail or bus transit integral to the 1994 master plan is years away, if it comes at all. Rush-hour traffic on I-270 and Route 355 can be mind-bending.
If there were a market for the retail, it would already have been built. Sector and neighborhood plans typically call for more retail than is supportable from the local population. And by not providing more information about how much population you need to support the retail you want, plans typically under-provide for residential housing.
In work I quote a lot (summarized in "The long term shake out of local retailers and independent commercial districts"), from the late 1990s, it says that you need 30,000 people to support a typically sized neighborhood center of 50,000 s.f.
Now, with the rise in Internet commerce, both in terms of the destruction of various retail categories--meaning fewer stores to open--and in terms of a shift of 10 to 15% commerce to online options (from prescriptions to books to food) it's that much harder to support neighborhood/district shopping centers.
I'd argue that the number of people needed to support 50,000 s.f. of retail is probably closer to 40,000 people, plus the retail mix shifts more to restaurants, and most retail categories are in regional shopping centers of various sorts, and restaurants rely on high income consumers especially younger people who go out more/don't know how to cook.
Labels: commercial district revitalization planning, food-agriculture-markets, formula retail, restaurants, retail entrepreneurship development, urban design/placemaking, urban revitalization
4 Comments:
I work part time for a company that involves me going to lots of different grocery stores. One thing I've learned is that Giant's busiest store in the entire chain (highest sales, I assume) is the one at Route 355 and Route 27 in Germantown - the closest supermarket to Clarksburg. They've basically got a captive market.
There is a shopping center being built in Clarksburg today - not the Town Center, which was supposed to happen first, but a strip mall that was allowed to be built earlier so residents would actually have a grocery store. I guess 13,000 people (and however many thousands follow them) are enough to support that shopping center, which will have a Harris Teeter.
Population is one thing, but it also doesn't help that Damascus has a new shopping center that opened maybe 5 years ago and is almost completely empty, while Germantown is getting a new power center with a Wegmans and other stores next to the Giant. I don't know how much the Montgomery County Planning Department considers the spillover effects of stuff like that, otherwise they probably wouldn't have approved either project.
It all contributes. Interesting that the Giant you mention is the busiest...
non places like Clarksburg are not worth the time or energy to worry about- I hate being in areas like that. It is better that we concentrate on older more viable areas than suburban wastes.
This is a great post about Clarksburg Town Center.
Clarksburg Town Center is an area in Clarksburg, Maryland. Clarksburg Town Center, for the most part, includes enormous homes that are seriously estimated. This people group goes back to 2002 and has kept on creating throughout the years.
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