City branding and the Las Vegas sign

Betty Willis, who designed the "Welcome to Fabulous Las Vegas" sign, died at the age of 91.  See "To Betty Willis, Las Vegas was forever 'Fabulous'" from the Las Vegas Sun.

Granted a sign isn't a brand, but that particular sign helped to capture the essence of what Vegas has to offer, presenting the brand and its message in a fun and clear manner... which she did also with other signs for hotel and entertainment properties.

-- Civic Tourism (2005)
-- Town-City branding or 'We are all destination managers now' (2005)
-- "Toronto: The brand," Toronto Star