Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Thursday, April 23, 2015

City branding and the Las Vegas sign

Betty Willis, who designed the "Welcome to Fabulous Las Vegas" sign, died at the age of 91.  See "To Betty Willis, Las Vegas was forever 'Fabulous'" from the Las Vegas Sun.

Granted a sign isn't a brand, but that particular sign helped to capture the essence of what Vegas has to offer, presenting the brand and its message in a fun and clear manner... which she did also with other signs for hotel and entertainment properties.

-- Civic Tourism (2005)
-- Town-City branding or 'We are all destination managers now' (2005)
-- "Toronto: The brand," Toronto Star


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