Too much of a good thing: the need to focus special attention instead of spreading it out and DC's Art all Night
Art all Night/Nuit Blanche is an overnight arts event held in various cities, pioneered in Nantes, France in the mid-1980s.
Usually held in a city's central district, it melds museums, galleries, arts organizations, and events/programming, mostly with free admission.
Over the past few years, DC has adopted the event, which this year is on Saturday September 24th, from 7 pm to 3 am on Sunday September 25th.
That's 8 hours.
But it's being held in 7 different neighborhoods:
- Congress Heights
- Dupont Circle
- H Street
- North Capitol
- Van Ness
And all the people who won't go to a particular district because they've gone to another one.
But think of all the planning and other efforts--social, community, and organizational capital--that is required to successfully organize and present a slate of events in each of the participating districts.
Organizing is wasted if it doesn't reach an audience.
Toronto as a counter example. Saturday October 1st is Nuit Blanche Toronto. Most of the events are located in two concentrated sections, either within about a 3 square mile area downtown, or along Bloor Street East. The subway system will even offer all-night service on a section of their system to support the event.
It's too much of a good thing. For example, years ago I suggested to a group that rather than have a weekly flea and arts and crafts market, do it once/month. That way it is special and can be marketed that way, rather than it being regular and rote and easy to blow off any one week because "I can always go next week."
Similarly, Takoma Park is selective with how they schedule their Grant Street Market, which operates 3 days/year, in the Spring and Fall, rather than to offer a weekly event that becomes underpowered because of frequency and overexposure.
Nuit Blanche Winnipeg, 2013.
Alternatively, focus and concentrate. IMO it's way better to make Art all Night a rotating event, maybe most but not every month (e.g., no to December, probably November, and January for sure) monthly, like various "First Friday", "Second Thursday," "Third Saturday," Monthly Arts Walk type activities held in various arts and entertainment districts across the globe.
This would allow each neighborhood group to organize its Nuit Blanche event over a longer period of time, but also increases the likelihood of more media attention in advance of the event, as well as getting a much greater audience than they would when competing against six other places for the same audience.