Reprint: One way to move the DMTVA forward, hire a "Director of Transportation Innovation"
Came across this blog entry from August 2010. It was originally titled "Here's the job description we don't have at MWCOG or WMATA."
Maybe this is the kind of person/unit we need to create at the metropolitan scale, to begin to bring about the DMV Transport Association, modeled after the German Verkehrsverbund ("The answer is: Create a single multi-state/regional multi-modal transit planning, management, and operations authority association"), and the kinds of simultaneous transit network improvements that I outlined in "Setting the stage for the Purple Line light rail line to be an overwhelming success: Part 2 | proposed parallel improvements across the transit network."
Of course, now it's 6+ years later, I wonder how the "Director of Innovation" is doing there ("Development appears to be central to John Tory's transit plans," Toronto Star; "To propel GO Transit, Metrolinx runs on culture of intrapreneurship," Toronto Globe & Mail)?
It doesn't appear as if the projects are quite on the scale that I proposed for complementing the Purple Line.
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MWCOG = the Metropolitan Washington Council of Governments. The Transportation Planning Board of the COG is the "metropolitan planning organization" for the purposes of federal transporation planning and regional coordination.
WMATA = the Washington Metropolitan Area Transportation Authority. It runs the metropolitan area subway system and bus services.
The closest organization in the region to this kind of job description is Arlington Transportation Partners, the contracting organization that handles most of Arlington County's transportation management functions, in association with various agencies and people who do work directly for Arlington County and are "government employees."
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- Researching, evaluating, and filtering ideas and concepts including those from senior management, and working closely with all business areas to use new and existing customer insights to advance the corporate value of innovation.
- Identifying policies, internal processes, and external services for improved modal integration, efficiency and alignment with The Big Move and overall corporate mission, vision, goals and values
- Developing and directing research focused on transportation innovation and making improvements to the traveler experience.
- Developing the business case model to support innovative ideas from incubation to independence
- Overseeing senior stakeholder forums made up of diverse public and private sector interests to remain current and ahead of the curve.
- Bringing a diverse perspective to the field of transportation, to grasp issues, opportunities and roadblocks and subsequently utilizing your range of knowledge and political acuity to minimize barriers and to maximize opportunities.
- Integrating potential innovations with Metrolinx’s “The Big Move” plan, the GO 2020 strategic plan and the overall needs of travellers throughout the GTHA.
Labels: change-innovation-transformation, fixed rail transit service, public realm framework, transit, transit marketing, transportation planning, urban design/placemaking
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