Rebuilding Place in the Urban Space

"A community’s physical form, rather than its land uses, is its most intrinsic and enduring characteristic." [Katz, EPA] This blog focuses on place and placemaking and all that makes it work--historic preservation, urban design, transportation, asset-based community development, arts & cultural development, commercial district revitalization, tourism & destination development, and quality of life advocacy--along with doses of civic engagement and good governance watchdogging.

Wednesday, May 23, 2018

As a transit agency think about branding and marketing as a total focus of the organization

WMATA service vehicle

I wouldn't consider this Washington Gas truck a paragon of branding, but they do way more than WMATA with what you would consider to be an ordinary element of their fleet.

Washington Gas utility pickup has some branding elements

There are plenty of ways to be creative with pro-transit advertising.  This is an example of an ad from Chicago.

RTA (Chicago) pro-transit advertising

Or just some basic graphics about transit vehicles and how many riders they carry versus cars.

Number of vehicles needed to carry 45 people, by type of vehicle

Bus and traffic in Moscow.  Wikipedia photo.

Of course, this is true of city and county governments too.  Why not wrap their service vehicles with promotions?  I've mentioned this for years in terms of garbage trucks, but there are many other opportunities.

Waste Management can do it, why not a city or county?

Waste Management trash collection truck with ad

Baltimore city garbage sanitation truck with environmental message
Baltimore City garbage truck

The solid waste function in Johannesburg, South Africa is "branded" as Pikitup. Although they could do a lot more with the opportunity of their trucks as rolling billboards.

This is a wrap of a garbage truck done by Ferrari Color.  Philadelphia and later DC have done a bit of this with trucks designated for recycling.
Garbage truck vehicle (branding) wrap

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At 1:14 PM, Anonymous Anonymous said...

Just make the g@d$mn trains run reliably. Stop the bleeding, then we can talk about branding. Priorities.

At 10:57 AM, Blogger Richard Layman said...

Piece on "glass box marketing," how increasing internal organizational culture is exposed and becomes part of the "public-facing" brand.

At 10:03 PM, Blogger على جمال said...

تنظيف الموكيت بالرياض
تهتم بعمليات التنظيف وغيرها فالهدف الاول هو راحة العملاء و اكتساب ثقتهم مهما تكلف الامر مع ضمان جودة الخدمات المقدمه و سرعة انجازها بكل سهوله.شركة تنظيف سجاد بالرياض,شركةغسيل سجاد بالرياض,شركة تنظيف السجاد والموكيت بالرياض
شركة تنظيف كنب بالرياض,شركة غسيل كنب بالرياض
تسليك مجارى بالرياضlevel
افضل شركة تسليك مجارى بالرياض


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