Marketing transit "sexily"

In response to yesterday's blog entry:

1. Andrew Salzberg calls our attention to a set of buttons customized to promote each subway station of the TTC system in Toronto, produced by the Toronto public places magazine Spacing.


2. Fritz of Cycleicio.us calls our attention to the Boulder bus system, where each bus line is branded in a specific manner. He writes:

The Denver-area RTD does a pretty good job with branding the bus routes in Boulder. Instead of calling them "Bus 123" the bus routes have names, and the buses are painted with distinctive logos. The names give a clue to the destination, also. For example, BOLT is the Boulder-Longmont route... And a list of all of the routes with images of the artwork used on the buses.

Skip bus in Boulder, Colorado. Photo from Boulder Tankentai.

Certain of the bus routes in the area are starting to be marketed more specially, such as PikeRide on Columbia Pike in Arlington County. The same is supposed to happen to the X buses on Benning Road-H Street NE, and the 70s buses that travel on Georgia Avenue-7th Street NW. The Downtown Circulator does this (although it is a system contracted to WMATA, but owned I think technically by the Downtown DC BID) and so do circulator buses like the Georgetown Connector (not run by WMATA).



Index Keywords: transit