More phenomenal tourism business development resources
Government of Nova Scotia tourism ad (one of many). Nova Scotia has a variety of advertisements, focusing on different segments of the tourism market. DC's tourism promotion efforts tend to over-focus on the national experience. View other sample ads from Nova Scotia here:
-- Whale Watching Ad
-- Lunenburg Ad
-- Lobster Ad
-- Clam Harbour Ad
-- Cabot Trail Ad
I always say that I can learn from other places, and apply the work here. I continually discuss how I believe that we are not adequately developing and promoting the "tourism offer" in DC, and that other states, provinces, and countries do a much better job than DC, and better than the national government of the United States for that matter (e.g., compare Canada or Australia national government tourism marketing efforts to the U.S.; the comparison makes the U.S. look pathetic).
The Nova Scotia Department of Tourism, Culture, and Heritage, which is separate from the Nova Scotia Tourism Promotion Council, has a series of tourism development guides that are comprehensive workbooks to prepare business plans for starting and operating individual businesses:
Tourism Development Guides.
The Department of Tourism, Culture and Heritage has developed a series of tourism development manuals to assist Nova Scotians in the establishment of tourism businesses and in planning for the delivery of tourism services in the province. These guides are now available in downloadable PDF file format. An enhanced Marketing Guide for Individual Businesses is under development and will be available soon.
-- Planning and Hosting a Community Festival or Event in Nova Scotia PDF
-- Starting and Operating a Commercial or Community Attraction in Nova Scotia PDF
-- Starting and Operating an Adventure Tourism Business in Nova Scotia PDF
-- Starting and Operating a Retail Tourism Business in Nova Scotia PDF
-- Marketing Your Nova Scotia Tourism Business (1999 Version) PDF
-- Community Tourism Planning in Nova Scotia PDF
-- Starting and Operating an Accommodation Business in Nova Scotia PDF
-- Starting and Operating a Campground Business in Nova Scotia PDF
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Okay so there isn't much relevance to this one in DC, but on the other hand, why not develop a campground in one of the under-utilized area national parks, in part to bring more attention to it, such as one of the Fort Circle Parks, or in one of the units in the Anacostia Trails Heritage Area in Prince George's County?
This is related to my thought that "Tourism Destination Assessment" methodologies, at least for areas with a high number of visitors, should include questions about whether or not there are hostel accommodations available.
I think that cities like Pittsburgh, Cleveland, and Baltimore ought to make a priority developing a hostel accommodation option, perhaps in association with Hostelling International USA.
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-- Starting and Operating a Restaurant Business in Nova Scotia PDF
-- Starting and Operating a Local Sightseeing Tour Business in Nova Scotia PDF
-- Starting and Operating a Receptive Tour Operator Business in Nova Scotia PDF
-- Starting and Operating a Local Visitor Information Centre in Nova Scotia PDF
Index Keywords: cultural-heritage-tourism
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